Google Ads Case Studies — Real NZ Results

Google Ads

The Car Company

Car Dealership · Nelson, NZ

“The results have been fantastic! Jeremy is always quick to respond and make changes based on our campaigns.”

18.53%

Click-through rate

2,422

Clicks

NZ$1.39

Avg. cost per click

The challenge

Competitive market

Car dealerships in Nelson face strong competition from both local and national advertisers with larger budgets.

Lead quality

Needed to attract serious buyers actively looking for specific vehicles, not tyre-kickers browsing.

What we did

High-intent keyword targeting

Focused spend on specific vehicle and finance search terms with strong buying signals.

Ad copy built to convert

Tested multiple headlines emphasising stock, location, and easy finance to find what clicked.

Google Ads

Confinement Escape Rooms

Entertainment · Taupō, NZ

“Jeremy manages our Google Ads and we are stoked with the results. He keeps us informed monthly — his explanation makes it easy to understand.”

28.55%

Brand CTR

NZ$6.82

Cost per conversion

7×

Industry avg CTR

The challenge

Seasonal demand

Escape rooms see peaks around school holidays and weekends — budgets needed to flex accordingly.

7 conversion types

Online bookings, phone calls, form submissions, and more — all needed to be tracked accurately.

What we did

Brand + non-brand split

Separate campaigns for people searching Confinement by name vs discovery searches for escape rooms in Taupō.

Full conversion tracking

Set up tracking for all 7 conversion types so every dollar of ad spend was attributed to a real action.

Google Ads · AI Voice Receptionist

Yin’s Remedial Massage

Massage Therapy · Nelson, NZ

“Every call now gets answered and the appointment goes straight into Acuity. It’s been a game changer for the business.”

NZ$7.54

Cost per conversion

77

Conversions

9.95%

Conversion rate

The challenge

Missed calls

3 therapists always hands-on with clients. Calls during sessions went unanswered — booking opportunities lost.

After-hours enquiries

Customers searching and calling at night or on weekends couldn’t reach anyone to book.

What we did

Google Ads for bookings

Targeted local searches with tight geo-targeting and service-specific ad groups for each treatment type.

AI voice receptionist

Built on Retell AI, trained on services and Acuity Scheduling integration. Now answers every call 24/7 and books directly into the calendar.

Google Ads

Pack My Home

Moving Company · Auckland, NZ

“Our cost per lead came down significantly and the quality of enquiries improved once we stopped advertising to the wrong suburbs.”

33.33%

Conversion rate

214

Conversions

NZ$19.08

Cost per conversion

The challenge

Geographic waste

Budget was spreading across suburbs they couldn’t service efficiently, driving up cost per lead.

Quote form completions

Needed to drive people to complete the multi-step moving quote form, not just visit the site.

What we did

Tight geo-targeting

Restructured campaigns to focus spend on the Auckland suburbs where Pack My Home operates most profitably.

Quote form optimisation

Tracked each step of the quote form to identify and fix where potential customers were dropping off.

Google Ads · Performance Max

Bubble Cleaning

Commercial Cleaning · NZ

“Jeremy got our campaign to 100% optimisation score and we’re getting leads at a cost that actually makes sense for the business.”

100%

Optimisation score

NZ$49.77

Cost per conversion

$10/day

PMax budget

The challenge

Small budget

Limited daily budget meant every dollar had to count — no room for wasted spend on irrelevant searches.

B2B lead quality

Needed commercial clients, not residential — required tight control over who saw the ads.

What we did

Performance Max setup

Built a tightly configured PMax campaign with strong audience signals and asset groups for each service.

Negative keyword strategy

Extensive residential and irrelevant search term exclusions to protect the limited daily budget.

The results speak for themselves.

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