The short answer: a tradie website that wins jobs needs a clear homepage, a page for each main service, a page (or section) for the areas you cover, a gallery of real jobs, an about page that shows who’ll turn up, reviews, and a contact page with a short quote form. Every page should have your phone number at the top and a click-to-call button on mobile.
The homepage
Within three seconds, a visitor needs to know what you do, where, and how to get in touch. Include:
- A headline that says your trade and area: “Licensed electrician in Whangarei and Kamo”.
- Your phone number and a “Get a quote” button, visible without scrolling.
- Three or four of your main services, each linking to its own page.
- A few reviews and photos of real work.
A page for each main service
This is the part most tradie sites skip, and it’s what gets you found. Someone searching “heat pump installation Orewa” wants a page about heat pump installation, not a homepage listing 15 things. Each service page should cover what the job involves, roughly how long it takes, what affects the price, photos of that type of job, and a quote button.
Areas you cover
List the towns and suburbs you work in, in plain words. If a few areas bring most of your work, give each its own short page with local jobs you’ve done there. This helps Google show you to people searching from those places.
A gallery of real jobs
Photos of finished work are your best sales tool. Before-and-afters work especially well. Label them with the job type and area: “New deck, Mangawhai Heads”. Stock photos do the opposite of what you want.
About: who’ll turn up
People are letting you into their home. Show your face, your team, your van. Mention your licences and memberships (LBP, Master Builders, registered electrician — whatever genuinely applies) and how long you’ve been at it.
Reviews
Put your best Google reviews on the homepage and service pages, with first names and the job. Link to your Google profile so people can see they’re real.
Contact and quote form
Keep the form short: name, phone, suburb, what they need, and an optional photo upload. Every extra field loses people. Say how quickly you’ll get back to them, and make sure you do.
Nice to have
- FAQs answering the questions you get on every call (do you do after-hours, do you give free quotes, are you insured).
- A few helpful articles about common problems in your trade — they bring in searches and show you know your stuff.
What you can skip
- Long “our mission” statements.
- Sliders and animations that slow the site down on a phone.
- A blog you’ll never update.
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