Services Website Design Google Ads Local SEO Photography AI Services Leads Training AI Training Portfolio Case Studies About
Get in touch →

Or call: 027 303 0384

One-to-One Training

Learn to generate your own leads — using your business, not a case study.

One-to-one training that teaches you or one of your team to bring in and measure your own sales enquiries online. You’ll build the offer, build the landing page with AI, launch Google and Meta campaigns, and get the tracking in so every enquiry is counted. All of it on your accounts, your website, your numbers.

Built for owners, managers, and marketing, sales or admin staff. No advertising experience needed — we start from where you are.

This is training, not done-for-you. You do the work and you own everything that comes out of it — the landing page, the ad accounts, the tracking. I teach, review and coach; I don’t build it for you. ServiceGecko does offer website builds and campaign management as separate commercial services, but they form no part of a training engagement and no build work is carried out as part of one.
Ask about training →
Training background

A decade in this — and years teaching it.

I’ve spent over ten years in digital marketing and lead generation for New Zealand businesses — and a good part of that teaching it, rather than only doing it. Before ServiceGecko, I spent three years running structured eight-week courses through the Nelson Tasman Chamber of Commerce — SEO, Google Ads, websites and email marketing — delivered to business owners and their staff against a set curriculum, intake after intake.

That’s where this one-to-one training comes from. The format has changed — it’s built around your own business now, rather than a room of twenty — but the structure hasn’t: a defined curriculum, a set number of sessions, and the participant doing the work.

10+ years
In digital marketing and lead generation for NZ businesses
8 weeks
Structured course format, delivered to a set curriculum
3 years
Running courses through the Nelson Tasman Chamber of Commerce
Why this exists

Most businesses outsource this without ever understanding it.

You can pay an agency for years and still not know what a lead costs you, which channel is profitable, or whether the money is working. That’s not because the numbers are complicated — it’s because nobody ever sat down and showed you where they live and what they mean.

Once you can read your own accounts, two things change. You can run the work yourself if you want to. And if you’d rather not, you can hold whoever does it accountable — because you know what good looks like and what questions to ask.

What we cover

Eight things, in the order they actually matter.

How it works

Live working sessions — not a course you watch.

1

Three build sessions

Around three hours each, online or in person at your premises. You write your offer, build your landing page with AI, get tracking in place and launch your first campaigns. You’re doing the work in the session — I’m not demonstrating it on a slide.

2

Weekly coaching once you’re live

One hour a week. We open your actual campaign data together, look at what’s happening, and decide what to change. This is where the learning sticks — reviewing real spend and real enquiries, not hypotheticals.

3

Access between sessions

Questions come up when you’re mid-build or something odd shows up in the account. You can reach me between sessions — it matters most in the first few weeks of live spend, which is exactly when people usually get stuck.

You keep everything. Recordings, written guides, prompt templates and checklists. And you own every account and asset built during the training — the ad accounts, the landing page, the tracking. Nothing is held in my name.

Want to know if it’s a fit? Just ask.

Ask about training →
What you’ll be able to do

By the end, without needing me in the room.

Numbers and offer

  • Calculate your cost per lead, cost per acquisition and return on ad spend — and set a target for each
  • Develop an offer and a guarantee that stands up to paid advertising
  • Evaluate a landing page against the things known to drive conversion
  • Improve results over time by testing ads, offers and pages

Building and launching

  • Create a landing page using AI — prompting, briefing and editing to a publishable standard
  • Set up, launch and manage a Google Ads search campaign to an agreed budget
  • Set up, launch and manage a Meta lead campaign
  • Implement conversion tracking across your site and ad accounts so enquiries are attributed to source

Reviewing and deciding

  • Use AI to review account performance, find wasted spend and produce a plain-English summary
  • Run a weekly reporting routine and identify which channels are actually profitable

Knowing when to hand it over

  • Judge when to run activity in-house and when to bring in an external supplier
  • Hold that supplier accountable, because you know what to ask and what the answers should look like
7–10 hrs
Training
Delivered across two to three working sessions.
3–5 hrs
Follow-up coaching
Weekly one-hour reviews once your campaigns are live.
2 hrs
Your prep — not charged
Gathering customer and sales data, and giving access to your website and ad accounts.
Why one-to-one

A course teaches you the theory. This builds the thing.

Generic training uses generic examples, which is why most people finish a course with notes and no campaign. Here we work on your website, your ad accounts and your data from the first session — so what you end up with isn’t knowledge you still have to apply. It’s a live campaign, tracking that works, and the ability to run both.

It also means the pace is yours. If tracking is the part you find hard, we spend the time there. If you’ve already got Google running and only want Meta, we skip what you don’t need. That’s not possible in a room of twenty people.

FAQ

Straight answers before you ask.

Do I need any advertising experience?
No. The training is built around your own accounts and data, so we start from wherever you actually are. If you’ve never opened Google Ads, that’s fine — we set it up together in the session.
Can I send a staff member instead of doing it myself?
Yes. It’s designed for owners, managers, or marketing, sales and admin staff. What matters is that the person attending is the one who’ll be running it afterwards.
Do I need a website already?
Not necessarily. Building a landing page with AI tools is part of the curriculum, so if you haven’t got something suitable to send ad traffic to, you’ll build one yourself during the sessions — with me teaching and reviewing as you go. You do the building; I don’t do it for you.
Who owns the accounts and the work?
You do — all of it. The ad accounts, the landing page, the tracking setup, plus the recordings, guides, prompt templates and checklists. Nothing sits in my name and nothing is locked to me.
Is the ad spend included?
No. Your ad budget goes directly from your card to Google or Meta and stays under your control. The training covers the teaching and coaching time. We’ll agree a sensible starting budget together before anything goes live.
How long before I’m running campaigns?
Campaigns usually go live during the build sessions themselves. The weekly coaching then runs alongside real spend, which is when most of the useful learning happens.
Will you build my website or run my ads for me?
Not as part of this. The training teaches you to do it — you build, you launch, you own the accounts. Judging when a job is better handled in-house versus by a supplier, and how to hold that supplier to account, is itself part of the curriculum. ServiceGecko does offer website builds and campaign management as separate commercial services, but they form no part of a training engagement.

Want to run this yourself?

Tell me about your business and where you’re at — whether you’ve got ads running already, whether tracking is in, and who’d be doing the learning. I’ll come back and tell you honestly whether the training is the right fit, and what it would cover for you.

If you leave it

nothing much changes — the spend keeps going out, the numbers stay unreadable, and you keep taking someone else’s word for how it’s performing. The conversation costs you nothing either way.

Ask about training.

No obligation, no spam. I’ll review where you’re at, then get in touch to book a time that suits you.