Services Website Design Google Ads Local SEO Photography AI Services Leads Training AI Training Portfolio Case Studies About
Get in touch →

Or call: 027 303 0384

Case Studies

The results speak for themselves.

Real campaigns, real clients, real numbers. Every case study here is from an active or completed engagement — no made-up benchmarks.

Google Ads
The Car Company
Car Dealership · Nelson, NZ

“The results have been fantastic! Jeremy is always quick to respond and make changes based on our campaigns.”

18.53%
Click-through rate
2,422
Clicks
NZ$1.39
Avg. cost per click
The challenge
Competitive market
Car dealerships in Nelson face strong competition from both local and national advertisers with larger budgets.
Lead quality
Needed to attract serious buyers actively looking for specific vehicles, not tyre-kickers browsing.
What we did
High-intent keyword targeting
Focused spend on specific vehicle and finance search terms with strong buying signals.
Ad copy built to convert
Tested multiple headlines emphasising stock, location, and easy finance to find what clicked.
Google Ads
Confinement Escape Rooms
Entertainment · Taupō, NZ

“Jeremy manages our Google Ads and we are stoked with the results. He keeps us informed monthly — his explanation makes it easy to understand.”

28.55%
Brand CTR
NZ$6.82
Cost per conversion
7×
Industry avg CTR
The challenge
Seasonal demand
Escape rooms see peaks around school holidays and weekends — budgets needed to flex accordingly.
7 conversion types
Online bookings, phone calls, form submissions, and more — all needed to be tracked accurately.
What we did
Brand + non-brand split
Separate campaigns for people searching Confinement by name vs discovery searches for escape rooms in Taupō.
Full conversion tracking
Set up tracking for all 7 conversion types so every dollar of ad spend was attributed to a real action.
Google Ads · AI Voice Receptionist
Yin’s Remedial Massage
Massage Therapy · Nelson, NZ

“Every call now gets answered and the appointment goes straight into Acuity. It’s been a game changer for the business.”

NZ$7.54
Cost per conversion
77
Conversions
9.95%
Conversion rate
The challenge
Missed calls
3 therapists always hands-on with clients. Calls during sessions went unanswered — booking opportunities lost.
After-hours enquiries
Customers searching and calling at night or on weekends couldn’t reach anyone to book.
What we did
Google Ads for bookings
Targeted local searches with tight geo-targeting and service-specific ad groups for each treatment type.
AI voice receptionist
Built on Retell AI, trained on services and Acuity Scheduling integration. Now answers every call 24/7 and books directly into the calendar.
Google Ads
Pack My Home
Moving Company · Auckland, NZ

“Our cost per lead came down significantly and the quality of enquiries improved once we stopped advertising to the wrong suburbs.”

33.33%
Conversion rate
214
Conversions
NZ$19.08
Cost per conversion
The challenge
Geographic waste
Budget was spreading across suburbs they couldn’t service efficiently, driving up cost per lead.
Quote form completions
Needed to drive people to complete the multi-step moving quote form, not just visit the site.
What we did
Tight geo-targeting
Restructured campaigns to focus spend on the Auckland suburbs where Pack My Home operates most profitably.
Quote form optimisation
Tracked each step of the quote form to identify and fix where potential customers were dropping off.
Google Ads · Performance Max
Bubble Cleaning
Commercial Cleaning · NZ

“Jeremy got our campaign to 100% optimisation score and we’re getting leads at a cost that actually makes sense for the business.”

100%
Optimisation score
NZ$49.77
Cost per conversion
$10/day
PMax budget
The challenge
Small budget
Limited daily budget meant every dollar had to count — no room for wasted spend on irrelevant searches.
B2B lead quality
Needed commercial clients, not residential — required tight control over who saw the ads.
What we did
Performance Max setup
Built a tightly configured PMax campaign with strong audience signals and asset groups for each service.
Negative keyword strategy
Extensive residential and irrelevant search term exclusions to protect the limited daily budget.

Want results like these for your business?

Get a free audit — we’ll look at your market and tell you what’s possible.

Get a free audit →